The Business and Style of Iconic Sports and Fashion Photography

Turks & Caicos

Featuring Marc Serota
with special guest Brad Smith, Director of Photography at Sports Illustrated

Turks & Caicos is renowned as the last of the true exotics. I love to look over it’s crystal clear waters and the 12 miles of powder white sand where we will be working. There are over 40 islands in the chain with only 8 of them inhabited. At Club Med Turquoise (named for the color of the water) we will enjoy all inclusive entertainment, meals and drinks as we work and share our creativity. During our workshop, I will show you how to cover a sporting event and how to produce meaningful images, as you completely fall in love with the surroundings we have chosen for this workshop amid the 2013 National Volleyball League’s GObeachfest.

During our workshop, you will have the opportunity to shoot on our sets and lighting, working with the professional athletes and legends of the Pro Beach Volleyball tour as well as some of the most beautiful models anywhere. We will have access to a luxurious ocean side mansion with a private beach and marina that is nestled along the most amazing cliff-side panoramic point.

Come with me as we work on ways to create images that sell and get published. I will teach you the way of distribution, metadata and how to maximize the revue stream that is your archive. I will share with you who the real players are in the wire service and stock agency industries… who can help you get published and who should be managing you images. We will discuss the editorial and commercial sides of making money and getting your pictures out there for anyone to see and buy. We will discuss how to get yourself into events like the Olympics and what to shoot while your there, as well as how and where to market those images. I have over 100,000 images on the web making money for me today and I will show you how to do the same. I will tell you what is expected from clients like the AP, Reuters, Getty Images and Corbis as well as from magazines like Rolling Stone, Sports Illustrated and Newsweek. We will go over landing assignments from newspapers like the New York Times and Washington Post, and we’ll discuss how to land and execute those gigs in the future. We will go over new technologies and apps, the details of transmitting software’s, how to file images on deadline and how to deliver images to a client before your competition. This course is all about how to shoot and sell like a pro.

-Marc Serota


Arrive to the paradisiac Caribbean island of Turks and Caicos where you will check into our resort. The class meets at Club Med in the evening for a welcome dinner. (D)

After breakfast, Marc will review student portfolios in order to better understand student´s needs and interests during the workshop and will discuss possible students assignments for the week.
In the afternoon we will have our first lecture: “How to cover a Sporting Event” during which Marc will share with all the secrets that have made him successful in events like the Olympics, NBA Championships will show examples of previous Beach Volleyball Tournaments he has covered. In the evening, enjoy the welcome reception of the GObeachfest, Beach Volleyball Tournament. (B,L,D)

After breakfast join the group for the lecture: “Jubilation and Dejection: the art of catching the moment”after which you will start shooting your chosen assignments. In the afternoon, students will start shooting sports action during the Beach Volleyball tournament where Pros from the NVL will be participating, Shoot side by side with Marc. Learn the art of stop action sports, freezing the sand and features vs. action.

After lunch lecture: What Makes Great Sports Photography and how to shoot pictures that make editors want to use them. He will also present a slideshow of his work produced during the Summer Olympics in London in 2012 followed by a session of shooting Iconic Portraits with the pros shooting at sunset on a Beach Volleyball court outdoor studio (B, L, D)

The morning is dedicated to shooting each individual assignment. After the edit and critique session in the afternoon, Marc will present a lecture on Fashion Photography. At sunset, the group will photograph their first fashion photography shoot with male and female models from the NVL at a palatial seaside mansion. You will learn about posing and finding the right look for each model with wardrobe and location. You will also shoot doubles and triples with male and female models in different group shot configurations. (B, L, D)

During the morning students will shoot their assignments. After the edit and critique session in the afternoon, Marc will present a lecture on “How to Get Access to Shows and Clients”, who to contact and what to ask for. At sunset they will have another fashion shoot on the beach and learn about lighting ratios at sunset and how to shoot products for commercial clients with and without models. During the evening, photograph a fashion show and learn the art of low light / available light event photography. (B, L, D)

For the morning students will shoot their assignments. After the edit and critique session join the group the final edit and critique session called: ‘no-filter’ in which Marc will review the workshop’s best images and provide what Marc calls a “no-filter” feedback to all students. Enjoy the afternoon at leisure to do some kayaking, golfing, kite boarding or take a whale watching tour on your own. Re-gather in the evening for our farewell dinner and class slideshow. (B, L, D)



This workshop is for amateur and serious digital photographers. All participants must bring a digital camera, a laptop computer and software for organizing and presenting images. The workshop is limited to 16 participants to allow for maximum individualized attention.


To reserve space in this workshop, a $500 per person deposit is required at the time of making the reservation. Deposits are due no later than 90 days prior to departure. Final payment is due no later than 60 days prior to departure unless indicated otherwise in the description of the tour or workshop. All payments must be made by credit card to Photo Xpeditions, LLC, and instructions for payments will be mailed upon confirmation of participation.

Photo Xpeditions reserves the right to cancel a reservation if full payment has not been received by 60 days prior to departure. For reservations made within 60 days of the departure date, full payment is required when the reservation is accepted. All cancellation notices must be received in writing and will become effective as of the date of the postmark. If you cancel 90 days or more prior to departure, a refund less an administrative fee equal to 50% of your deposit will be made. Per person charges for cancellations that occur less than 90 days prior to departure are as follows:

Photo Xpeditions reserves the right of cancelling the workshop at any time if the minimum amount of students required for the workshop is not reached. If a workshop needs to be cancelled for this reason, a full refund will be given to all participants